Why Most Dating Advice for Men Makes Things Worse

Why Most Dating Advice for Men Makes Things Worse

Written by dating coach for men Gary Gunn - Founder of Social Attraction
4 February 2026

Most dating advice for men sounds useful.

It tells you to be confident, be yourself, say the right thing, wait for the right moment, or work on your mindset.

None of this helps when you are standing in front of a woman, your body tightens, your thoughts race, and you hesitate.

Worse than not helping, much dating advice actively makes men worse at dating.

This guide explains why most dating advice for men fails and how to approach improvement in a way that actually changes results.

Dating Advice Focuses on Thoughts Instead of Behaviour

Most advice tells men what to think differently.

Think positively. Believe in yourself. Reframe rejection.

But dating does not happen in the mind. It happens in the body and in behaviour.

You do not approach women with thoughts. You approach with posture, voice, breath, and movement.

Advice that never reaches behaviour never reaches reality.

Advice Creates Overthinking Instead of Action

The more advice men consume, the more they hesitate.

They start evaluating every move, every word, every reaction.

Instead of acting, they analyse.

Instead of leading, they wait to be sure.

Advice that increases thinking reduces decisiveness. Dating requires the opposite.

Why Techniques Collapse Under Pressure

Most dating advice is built on techniques.

Openers. Lines. Texting formulas. Strategies.

These work when you feel relaxed.

The moment you feel pressure, they collapse.

This is because techniques are external. Pressure is internal.

If your nervous system is not trained, no technique survives contact with anxiety.

Advice Tries to Remove Discomfort Instead of Teaching You to Handle It

Much dating advice tries to make dating feel safe.

It promises confidence without discomfort.

This is a lie.

Discomfort is unavoidable in dating. Attraction, vulnerability, rejection, and sexual tension all involve emotional risk.

Men improve not by avoiding discomfort, but by becoming comfortable inside it.

Advice that avoids discomfort keeps men fragile.

Why Advice Avoids Real-World Exposure

Most advice is designed to be consumed, not applied.

It is easier to read about dating than to approach a woman.

So advice creators focus on content that feels productive without requiring action.

Real improvement only happens through real exposure.

If advice does not force behaviour, it does not change behaviour.

Why Mindset Alone Does Not Change Dating Results

Mindset is important.

It is not sufficient.

You can believe you are confident and still hesitate.

You can understand attraction intellectually and still freeze.

Behaviour retrains mindset, not the other way around.

When behaviour changes, mindset follows automatically.

Why Men Become Addicted to Advice

Men become addicted to dating advice because it feels like progress.

You watch videos. You read blogs. You feel informed.

But information without action creates false momentum.

Men often consume advice for years while their dating life stays exactly the same.

Advice becomes a substitute for discomfort.

What Actually Improves Dating Results

Dating improves through three things:

Repeated real-world exposure
Emotional regulation under pressure
Clear behavioural feedback

These retrain the nervous system and change how you show up naturally.

This is why men who train behaviour outperform men who memorise advice.

Why Coaching Works Where Advice Fails

Coaching forces action.

It removes hiding places.

It turns theory into behaviour and behaviour into habit.

Coaching works not because it gives better information, but because it changes what you do when it matters.

Final Thoughts on Dating Advice for Men

Dating advice is not useless.

But most of it is incomplete.

It stops at the mind and never reaches behaviour.

The way I coach men is simple. We stop collecting advice and start training behaviour in real environments.

Results come from action, not information.

Dating does not improve by thinking differently.

It improves by showing up differently.

Written by Gary Gunn


I coach men to build real self-confidence so they can meet, attract and date the women they truly desire.

My coaching is practical, real-world and focused on lasting behavioural change.


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