Who is Gary Gunn? The World’s Most Exclusive and Elite Dating Coach for Men

Who is Gary Gunn? The World’s Most Exclusive and Elite Dating Coach for Men

Written by dating coach for men Gary Gunn - Founder of Social Attraction

Many people have been asking about my background and how I’ve evolved into the coach I am today.

Below is a detailed breakdown of my journey, coaching approach, and what makes my work stand out in the dating industry.

You can always look me up online for more information, but here’s a snapshot of who I am and what I do.

My Coaching Philosophy

My approach to coaching is forward-thinking and focused on taking control of your life. It’s about developing the courage to stop waiting for success in your dating life and instead start creating it.

  • I don’t believe in relying on dating apps, drinking alcohol, or going out to bars or clubs to meet women.
  • Instead, I teach men how to take everyday opportunities to create a seductive lifestyle.
  • How to attract women through authenticity, presence, and confidence in their daily lives.

At the core of my coaching, whether it’s for a long-term relationship or enjoying fun experiences along the way, is helping men overcome their fears.

Fear of rejection, fear of starting a conversation, fear of not being good enough—these are the obstacles that hold men back.

Our coaching dismantles these fears and builds up the skills necessary for success in dating and life.

My Coaching Journey

I began my coaching career by helping men start conversations in bars and clubs. This was a crucial learning experience, as it allowed me to manage clients’ anxieties in real-world, high-pressure environments – often with other men present and alcohol involved.

Despite these challenges, my clients consistently achieved success.

This environment taught me how to help clients overcome social anxiety and perform confidently, even in settings where distractions and pressures are heightened.

Daytime Dating

As my coaching evolved, I moved away from the nightlife scene and shifted my focus to daytime dating – helping men meet women during the day without relying on alcohol or the energy of late nights.

This shift posed new challenges, such as increased anxiety, difficulty continuing conversations, and the struggle to transition smoothly into instant dates.

However, with experience, we developed effective strategies to overcome these issues. Now, clients who take our daytime dating course can expect women to stop, engage in conversation, and even share instant coffee dates together.

Lifestyle Design

As my coaching evolved further, we’ve progressed into the realm of lifestyle design – creating a life that naturally attracts women, so you never need to chase again.

This is the ultimate form of modern dating success, where you become the kind of man who effortlessly draws women into your world.

By focusing on self-development, confidence, and building a seductive lifestyle, we help our clients achieve long-term success with women without the need for constant pursuit.

Selected by Global Giants: Coaching Teams from Major Corporations

Throughout my career, I’ve been honoured to coach teams from some of the world’s most recognisable companies.

  • eHarmony: I coached eHarmony’s team on improving their communication skills, helping them develop stronger, more meaningful connections in both their professional and personal interactions.
  • Pepsi: I trained Pepsi’s international sales team on personal growth and development, focusing on enhancing leadership skills and fostering a culture of growth within their global operations.

These partnerships demonstrate the trust that top corporations place in my methods. My expertise goes beyond dating – it’s about transforming people’s abilities to connect, communicate, and thrive in every aspect of their personal and professional lives.

Content Creation and Thought Leadership

Over the past 15 years, I’ve built a wide-reaching platform, influencing men across the globe through my content and expertise:

  • 1 Billion Views: My YouTube and social media content has amassed over 1 billion views in a single calendar year, offering valuable insights on dating, personal development, and communication.
  • 350 Podcast Episodes: My podcast, with over 350 episodes, covers a range of topics from dating strategies to personal growth, continuing to help men improve their lives and relationships.
  • Best-Selling Author: I’ve written a best-selling book on dating and personal development, accompanied by several follow-up manuals that are available on Amazon.

This body of work provides men with practical tools to take control of their dating lives and pursue personal excellence.

Real-World Experience: Proven Success

Over the years, I’ve worked directly with men in real-life scenarios, helping them overcome fears and achieve success:

  • 1,000+ In-Person Courses: Hosted over 1,000 dating confidence courses, working face-to-face with clients to tackle social anxiety and improve communication skills.
  • 1,500+ Online Courses: Led more than 1,500 online courses, providing guidance to men worldwide.
  • Coaching in Real Environments: Coached men in bars, nightclubs, and daytime settings, helping them secure instant dates and overcome their fears in the real world.
  • Global Reach: My system has proven effective across the globe, with countless success stories in creating lasting relationships and personal transformation.

This hands-on approach is the core of my coaching, giving men the confidence to succeed in real-world dating and relationships.

A Deep Foundation in Knowledge and Expertise

My dedication to mastering human behaviour and personal development is grounded in an extensive educational journey.

Over the years, I’ve read more than 1,500 books spanning a wide range of disciplines:

  • Psychology: From understanding how the mind works to the complexities of human emotions, psychology has taught me how to break down cognitive patterns, behaviours, and mental barriers, helping my clients overcome limiting beliefs and fears.
  • Biographies: By studying the lives of exceptional individuals, I’ve gained insight into their struggles, resilience, and achievements. These real-life lessons provide valuable examples of how anyone can overcome adversity and create extraordinary outcomes.
  • Evolutionary Psychology: This field has illuminated how deeply our behaviours are influenced by our evolutionary history. By understanding why we behave as we do, I can help my clients tap into their natural instincts and align them with modern dating and personal development strategies.
  • Classic Texts: The wisdom found in timeless literature has shaped my approach to human nature and morality. These works have taught me about universal human truths and how they still apply in today’s fast-paced, technology-driven world.
  • And many more: My wide-ranging reading allows me to continually expand my understanding of human excellence, applying these lessons to the intricacies of personal growth and helping my clients achieve lasting transformations.

My Qualifications

I am accredited in multiple therapeutic and coaching disciplines, which form the backbone of my coaching methods:

  • CBT (Cognitive Behavioural Therapy): This therapy helps clients understand the connection between their thoughts, emotions, and behaviours. I use CBT techniques to help men overcome negative thinking patterns and build confidence in their dating lives.
  • EMDR (Eye Movement Desensitisation and Reprocessing): EMDR is a powerful tool for processing and healing emotional trauma. In my coaching, I use EMDR to help men release emotional blocks and past experiences that may be affecting their confidence and ability to connect with women, ultimately enabling them to move forward with emotional freedom.
  • NLP (Neuro-Linguistic Programming): NLP enables clients to change limiting beliefs and behaviours by reprogramming the mind. I use NLP to help men develop powerful communication skills and shift their mindset to achieve success in both dating and personal growth.
  • Thought Field Therapy: This technique uses tapping sequences to alleviate emotional distress. I incorporate Thought Field Therapy to help clients rapidly reduce anxiety and stress in social and dating situations.
  • EFT (Emotional Freedom Techniques): EFT, or tapping, is a method designed to reduce emotional and physical stress. I use EFT to help clients manage social anxiety, release fears, and build emotional resilience in their dating lives.

This diverse education provides the foundation for my coaching methods, blending psychological insights with practical, results-driven strategies. My clients experience true transformation in both their dating lives and personal development.

My Personal Life

Outside of my work, I’m also an advocate for personal health and wellness. I’m a big fan of CrossFit training and use my Echo fitness bike regularly. I’m a firm believer in cold exposure, ice baths, red light therapy, and infrared sauna, all of which I have at home to maintain peak mental and physical condition.

I rehomed a red setter dog called Nala when she was just nine months old, and she’s been a wonderful companion ever since. When I’m not working, I enjoy visiting art galleries like the Tate Modern, which happens to be one of my favorite places for cultural inspiration when I’m traveling for work.

High-Level Coaching and Personal Mentoring

Now, as a seasoned dating and self-confidence coach, personally I work with high-net-worth individuals, offering one-to-one mentoring upto an investment of £1 million per year. This high-tier program is more than just dating advice – it’s about life transformation.

I also lead a team of expert coaches who deliver weekly high-end training sessions to our clients starting from £1,999.

  • I took on expert coaches to scale our coaching and deliver structured, high-end training.
  • This allowed us to develop comprehensive course handbooks that ensure consistency and quality in our programs.
  • These sessions, which total 52 a year, are filmed and kept by our clients for continued learning and reference.

In Conclusion

My work is about more than just dating; it’s about empowering men to live life on their own terms, to face their fears, and to develop genuine connections.

If you’re ready to take control of your dating life and build a seductive lifestyle that aligns with your values and goals, you’ve come to the right place.

For more about me and my work, feel free to explore:

Written by Gary Gunn


Gary Gunn is a trained coach, accredited therapist and best selling author. He offers proven, evidence-based dating advice for single men.

He has hosted over 1,000 in-person dating confidence courses across the UK and Europe, as well as over 1,500 online courses.

As the head coach at Social Attraction, he leads the team and oversees the training and courses provided, helping countless men transform their dating lives.
Dating Coach