The Science of Seduction: Five Hormones Shaping Your Success

The Science of Seduction: Five Hormones Shaping Your Success

Written by dating coach for men Gary Gunn - Founder of Social Attraction

In this blog, we’ll explore the science of seduction and what happens when a woman becomes attracted to a man.

The intricate dance of biochemistry, hormones, and human psychology creates a potent mix that drives us to form connections with others.

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Pheromones: The Invisible Scent of Attraction

Although humans don’t have the same sophisticated sense of smell as some animals, we still rely on pheromones to communicate attraction.

These are chemical signals that are released by our bodies and detected by others, often subconsciously.

While the role of pheromones in human attraction is still debated, some studies suggest that they may influence a woman’s attraction to a man.

Action steps to increase chemical signals:

  • Maintain good hygiene and grooming
  • Regular showering, wearing clean clothes
  • Using a subtle scent or cologne

Dopamine: The Pleasure Pathway

One of the most important neurotransmitters involved in attraction is dopamine.

This chemical messenger is responsible for generating feelings of pleasure, reward, and motivation.

When a woman is attracted to a man, her brain releases dopamine, creating a pleasurable sensation that reinforces her desire to be near him.

The increase in dopamine levels is also responsible for the feelings of excitement and euphoria that often accompany the early stages of attraction.

Action steps to increase dopamine:

  • Engage her in exciting and enjoyable activities that stimulate her brain’s pleasure center
  • Planning fun dates, trying new experiences together, or pursuing shared hobbies and interests
  • Engaging in stimulating conversation and making her laugh can also release dopamine

Norepinephrine: Fueling the Flames of Passion

Norepinephrine, another neurotransmitter, plays a crucial role in the attraction process.

It is responsible for the “butterflies in the stomach” sensation and heightened alertness that often accompany romantic feelings.

This adrenaline-like chemical increases heart rate and blood flow, giving a woman a burst of energy and focus when she is attracted to a man.

The surge of norepinephrine also contributes to the feelings of nervousness and excitement that characterize new romantic connections.

Action steps to increase norepinephrine:

  • Create an environment of excitement and novelty
  • Planning adventurous outings, such as hiking, amusement park visits, or trying a new sport
  • Step outside of your comfort zone and engage in activities that create a sense of excitement and anticipation

Oxytocin: Building Trust and Attachment

Oxytocin, often referred to as the “love hormone,” is released during physical touch and intimacy.

When a woman becomes attracted to a man, her brain may produce oxytocin, encouraging her to form a deep emotional connection with him.

This hormone is known to promote trust, empathy, and bonding between romantic partners, fostering a sense of closeness and security.

Action steps to increase oxytocin:

  • Being open, honest, and empathetic in his communication
  • Engaging in deep, meaningful conversations can help build trust
  • Physical touch, such as hugs, holding hands, or cuddling, can also encourage the release of oxytocin

Serotonin: The Happiness Booster

Serotonin, a neurotransmitter responsible for regulating mood, plays a role in maintaining emotional stability and happiness within a relationship.

When a woman is attracted to a man, her serotonin levels may increase, boosting her overall mood and sense of well-being.

This can make her feel more positive and content in the presence of her romantic interest.

Action steps to increase serotonin:


The biochemistry of attraction is a complex and intriguing process.

It involves multiple hormones and neurotransmitters working together to create feelings of desire, excitement, and attachment.

When a woman becomes attracted to a man, her body undergoes a series of chemical reactions that not only create pleasurable sensations but also encourage the formation of deep emotional bonds.


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  1. Wyatt, T. D. (2015). The search for human pheromones: the lost decades and the necessity of returning to first principles. Proceedings of the Royal Society B: Biological Sciences, 282(1804), 20142994.
  2. Fisher, H., Aron, A., & Brown, L. L. (2005). Romantic love: an fMRI study of a neural mechanism for mate choice. Journal of Comparative Neurology, 493(1), 58-62.
  3. Aron, A., Fisher, H., Mashek, D. J., Strong, G., Li, H., & Brown, L. L. (2005). Reward, motivation, and emotion systems associated with early-stage intense romantic love. Journal of Neurophysiology, 94(1), 327-337.
  4. Grewen, K. M., Girdler, S. S., Amico, J., & Light, K. C. (2005). Effects of partner support on resting oxytocin, cortisol, norepinephrine, and blood pressure before and after warm partner contact. Psychosomatic Medicine, 67(4), 531-538.
  5. Canli, T., & Lesch, K. P. (2007). Long story short: the serotonin transporter in emotion regulation and social cognition. Nature Neuroscience, 10(9), 1103-1109.

Written by Gary Gunn

Gary Gunn is a trained coach, accredited therapist and best selling author. He offers proven, evidence-based dating advice for single men.

He has hosted over 1,000 in-person dating confidence courses across the UK and Europe, as well as over 1,500 online courses.

As the head coach at Social Attraction, he leads the team and oversees the training and courses provided, helping countless men transform their dating lives.
Dating Coach