live training courses


At Social Attraction, we believe in the transformative power of self-confidence and success with women:

We are proud to have generated over 1 billion video views and over 1.3 million social media followers.

Our team has hosted more than 1,200 training courses in 25 major cities worldwide and over 10,000 online video courses.


Meet Our Expert Team


Meet The Team

Gary Gunn – Founder of Social Attraction


As a world-leading expert in dating coaching, Gary Gunn guides single men to transform their dating experiences.

Leading Social Attraction, he focuses on making immediate changes, boosting self-confidence, and teaching effective communication. His unique mentoring helps men take charge of their dating journeys, offering practical tools and strategies for success.

Gary’s approach encourages men to confidently step into the dating world, transforming their outlook and outcomes with proactive guidance.

 


Peter Gunary – Head Coach & Mentor 


Peter Gunary, head coach at Social Attraction, specialises in bringing structure to single men’s lives.

Through video mentoring and real-world courses, he teaches men to naturally meet women in their daily routines. His approach equips clients with the confidence and strategies for effective dating.

By integrating dating skills into everyday life, Peter transforms clients’ experiences. His dedication ensures lasting success in personal and dating development.

 


Luke Karmo – American Coach & Mentor


Luke’s calm and laid-back demeanor makes him an excellent mentor over time.

As our American coach, Luke leads video coaching for our American clients and hosts in-person training weekends for those looking to learn how to start conversations with women during the day.

His patient approach ensures that clients develop lasting confidence and effective communication skills, making him a vital part of our team.

 


ReimarReimer Sveinbjörnsson – European Coach & Mentor


Reimer’s boundless energy drives our European coaching efforts.

Running weekend training courses across Europe, Reimer focuses on helping men start conversations with women during the day, master flirting and teasing, and build sexual tension, culminating in instant dates.

If you’re looking to meet women in everyday environments and develop powerful habits, Reimer is the coach to guide you.

 


Emil Martirossian – Martial Arts & Self-Defence Coach


Emil is Gary Gunn’s personal martial arts coach, specialising in self-defence and confidence-building. With decades of experience, Emil helps clients master the physical and mental aspects of self-protection through both video coaching and in-person sessions in the UK.

As a stunt choreographer for major Hollywood films like Batman Begins, The Dark Knight Rises, and James Bond, Emil’s expertise brings a unique edge to our coaching team. His blend of Jeet Kune Do and other martial arts techniques equips clients with real-world self-defence skills.

 

 


Dr. Neel Reddy – Men’s Lifestyle & Well-being Consultant


Dr. Neel Reddy is our go-to expert for men’s lifestyle and well-being.

With his fifteen years of experience in the NHS, Dr. Reddy enriches our team with invaluable insights into physical, mental, and emotional health. He plays a crucial role in ensuring our content is accurate, reliable, and up-to-date, covering essential topics like nutrition, exercise, stress management, and sleep.

Dr. Reddy’s expertise helps us uphold the highest content standards, offering our clients and readers trusted advice for personal growth and well-being.

 


Alexandra Pinheiro – Head Coaching Assistant


Alexandra Pinheiro stands at the forefront of our coaching team, bringing her extensive experience and passion for creating attractive dating habits.

As the leader of our female coaching assistants, she designs dynamic dating role-plays that equip our clients with essential social skills.

Under Alexandra’s guidance, clients gain the confidence to approach and attract partners, reflecting her significant impact on their success in dating.

 

Meet The Team


Danrev Davocol – Digital Media Creator 


Danrev Davocol, our digital media maestro, has been a key player since 2014, crafting high-quality content that enhances our coaching and mentoring services.

His expertise in marketing content creation, graphic design, and video editing positions him as a cornerstone of our team.

Danrev’s innovative approach ensures our clients have access to engaging and informative digital media, supporting their journey with Social Attraction.

 


Will Murray – Chairman of Social Attraction


Will Murray, our chairman and business strategist, brings a wealth of experience from leading award-winning companies.

Splitting his time between London and Miami, Will offers invaluable advice on marketing and business strategies, helping us explore new areas in dating confidence, self-development, and goal setting. His guidance is instrumental in expanding our services and maintaining the excellence our clients expect.

We’re confident in Will’s ability to steer Social Attraction towards continued success and growth.


See 60+ client success stories.

Read our client case studies.