How to Become an Attractive Man: An Economics-Inspired Approach

How to Become an Attractive Man: An Economics-Inspired Approach

Written by dating coach for men Gary Gunn - Founder of Social Attraction

In this article, I am going to outline how to become an attractive man.

I will be discussing what you can do in your life to create an attractive lifestyle.

You can also transform your dating life with our digital products and coaching courses.

Invest in yourself

Just like any economic investment, the more you put into your personal development, the greater your returns will be.

  • Focus on improving your physical, emotional, and intellectual well-being.
  • This includes pursuing regular exercise, maintaining a healthy diet, fostering emotional intelligence, and expanding your knowledge base.

By investing in yourself, you increase your overall value and become a more attractive prospect in the dating market.

Here are two things you should not do:

  • Neglect your physical health and appearance: Failing to maintain a healthy lifestyle and groom yourself appropriately can lower your attractiveness and decrease your chances of success in the dating market.
  • Ignore personal growth opportunities: By not continuously striving to learn and grow as an individual, you risk becoming stagnant, which can hinder your desirability to potential partners.

Understand your target market

In economics, it’s crucial to know the preferences and needs of your target market.

  • Similarly, in dating, it’s essential to understand the qualities that your potential partner values.
  • Analyze the characteristics of the person you want to attract, and identify areas in which you can improve to align better with their preferences.

This will increase the likelihood of attracting the partner you desire.

Here are two things you should not do:

  • Assume you know what everyone wants: Not every person will have the same preferences in a partner, so avoid making general assumptions about what others are looking for.
  • Change yourself completely to fit someone else’s preferences: While it’s essential to be aware of what your target market values, avoid compromising your authenticity by trying to become someone you’re not.

Optimize your personal brand

A strong personal brand is essential for companies to succeed in the market. Likewise, creating an appealing personal brand is crucial in the dating world.

  • Consider how you present yourself, both online and offline.
  • Your appearance, communication style, and online presence all contribute to your personal brand.

Make sure these elements are congruent and represent you in the best light possible to maximize your desirability.

Here are two things you should not do:

  • Present a false image of yourself: While it’s important to showcase your best qualities, avoid fabricating or exaggerating aspects of your personality or appearance, as this may lead to disappointment and mistrust.
  • Neglect your online presence: In the digital age, your online presence is an extension of your personal brand. Failing to manage it responsibly and professionally may adversely affect your attractiveness in the dating market.

Leverage your unique selling proposition (USP)

In the world of business, a company’s unique selling proposition sets it apart from competitors.

  • Similarly, when it comes to dating, you must identify and showcase the traits that make you stand out.
  • By highlighting your USP, you position yourself as a more attractive candidate in the dating market, increasing your chances of finding the right partner.

Here are two things you should not do:

  • Try to imitate others: While it’s essential to learn from others’ success, avoid copying their traits and characteristics, as this will hinder your ability to showcase your unique qualities.
  • Undersell yourself: Failing to recognize and effectively communicate your unique strengths will make it difficult for potential partners to see what sets you apart from others in the dating market.

Network and socialize

In economics, networking is crucial for business growth and success.

  • When it comes to dating, expanding your social circle and attending social events can significantly increase your chances of meeting potential partners.
  • By creating a diverse and robust network, you increase the likelihood of encountering someone who shares your values and interests.

Here are two things you should not do:

  • Isolate yourself: Staying within your comfort zone and limiting your social interactions can hinder your chances of meeting potential partners and expanding your social circle.
  • Be overly aggressive or pushy: While it’s essential to be proactive in your social interactions, avoid coming across as aggressive or overly eager, as this can be off-putting to potential partners.

Be patient and persistent

In the world of investments, patience and persistence often lead to long-term success.

The same principle applies to the dating world.

  • You may face rejection or disappointment along the way, but remember that these experiences are essential for growth and learning.
  • Stay persistent, continue investing in yourself, and eventually, you will find the partner you desire.

Here are two things you should not do:

  • Give up easily: Allowing disappointment and rejection to discourage you from continuing your search for a partner may prevent you from ultimately finding the right person.
  • Rush into relationships: In an effort to avoid the dating process, you may be tempted to jump into relationships quickly. However, this can lead to settling for a less-than-ideal match, potentially causing long-term dissatisfaction.


  • You can enhance your attractiveness and increase your chances of attracting the partner you desire.
  • Invest in yourself, understand your target market and optimize your personal brand.
  • Showcase your unique selling proposition and remain patient and persistent in your pursuit.


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  1. Eastwick, P. W., & Finkel, E. J. (2008). Sex differences in mate preferences revisited: Do people know what they initially desire in a romantic partner? Journal of Personality and Social Psychology, 94(2), 245-264. This study by Eastwick and Finkel highlights the importance of individuals showcasing their unique traits and preferences when looking for a romantic partner. The authors suggest that people’s initial attraction to potential partners is largely driven by the extent to which those partners display unique qualities that align with the individual’s preferences.
  1. Derlega, V. J., Winstead, B. A., & Greene, K. (2008). Self-disclosure and starting a close relationship. In Handbook of relationship initiation (pp. 153-174). Psychology Press. In this study, Derlega et al. emphasize the role of self-disclosure and effective communication in forming close relationships. The researchers highlight that being open and honest about one’s unique traits, values, and interests can facilitate the initiation of romantic relationships.
  1. Sprecher, S., & Metts, S. (2009). Romantic beliefs: Their influence on relationships and patterns of change over time. Journal of Social and Personal Relationships, 6(4), 834-851. Sprecher and Metts’ study investigates the impact of patience and persistence in romantic relationships. Their findings indicate that individuals who hold romantic beliefs, such as the idea that love can overcome all obstacles and that true love will find a way, tend to experience more successful and long-lasting relationships. This supports the notion that persistence and patience in the dating world can lead to a more satisfying romantic outcome.

Written by Gary Gunn

Gary Gunn is a trained coach, accredited therapist and best selling author. He offers proven, evidence-based dating advice for single men.

He has hosted over 1,000 in-person dating confidence courses across the UK and Europe, as well as over 1,500 online courses.

As the head coach at Social Attraction, he leads the team and oversees the training and courses provided, helping countless men transform their dating lives.
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