How To Attract Women | The Economics of Attraction In Dating

How To Attract Women | The Economics of Attraction In Dating

Written by dating coach for men Gary Gunn - Founder of Social Attraction

In this easy-to-read article, I will teach you how to attract women by using economic principles.

The forces that drive supply and demand can provide a unique perspective on meeting and attracting women.

You can also transform your dating life with our digital products and coaching courses.

Scarcity – Be a Limited Edition

The principle of scarcity dictates that the more limited a resource is, the higher its value.

  • To attract women, position yourself as a rare commodity by showcasing your unique qualities and talents.

Don’t be afraid to be different – embrace your quirks and passions. These will set you apart from the competition and create an aura of desirability.

Opportunity Cost – Make Her Time with You Worthwhile

Opportunity cost represents the potential benefits that someone misses out on when choosing one alternative over another.

  • Ensure that the time a woman spends with you is worth the sacrifice of not doing something else.

To achieve this, plan engaging activities, offer stimulating conversations, and create memorable experiences that surpass the value of her other options.

Comparative Advantage – Know Your Strengths

The comparative advantage is the ability of an individual or entity to produce a good or service at a lower opportunity cost than others.

  • When it comes to attraction, focus on your strengths and capitalize on them to stand out.

Are you a great listener, a skilled chef, or a talented musician? Highlight these qualities to make an impression and showcase your unique value proposition.

Incentives – Reward Positive Interactions

Offer incentives for women to be drawn to you by rewarding positive interactions.

  • This could be through compliments, engaging in activities they enjoy, or simply being a supportive and attentive partner.

By creating a positive feedback loop, you increase the likelihood that a woman will be attracted to you.

Network Effect – Expand Your Social Circle

An extensive social circle can make you more attractive to women.

  • Being well-connected and having a diverse group of friends demonstrates your social skills and ability to form meaningful relationships.

The larger your network, the more opportunities you’ll have to meet new people, including potential romantic interests.

Supply and Demand – Find Your Niche

The principle of supply and demand can help you find your niche and cater to it.

  • Identify the qualities that are in high demand but low supply among the people you’re attracted to, and tailor your approach accordingly.

By differentiating yourself from the competition, you’ll become more appealing to your target audience.

Elasticity – Adapt and Be Flexible

Being able to adapt to different situations and preferences is key to attracting women.

  • Be open to learning from your experiences and adjusting your approach based on feedback.

Demonstrating flexibility and resilience will make you more attractive to potential partners who value adaptability and growth.

Sunk Cost Fallacy – Don’t Cling to Past Investments

The sunk cost fallacy occurs when individuals continue to invest in a decision based on the amount of resources already spent, rather than evaluating the current and future value.

  • In the realm of dating, avoid becoming trapped by past investments in relationships that aren’t working.

Recognize when it’s time to move on and explore new opportunities, as clinging to past failures can hinder your ability to attract new romantic interests.

Signaling – Communicate Your Intentions Clearly

When it comes to attracting women, clear and honest communication is essential.

  • By signaling your interest and intentions, you can establish trust and create a solid foundation for a potential relationship.

This might include being upfront about your goals, sharing your feelings, and openly discussing your expectations in a relationship.

Game Theory – Embrace Cooperation Over Competition

Embracing cooperation instead of competition can increase your attractiveness to women.

  • By collaborating with others in your social circle and fostering a sense of camaraderie, you can create a supportive environment that encourages connection and attraction.

Avoid engaging in manipulative tactics or viewing dating as a zero-sum game; instead, focus on building genuine connections based on mutual respect and shared goals.



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  1. Scarcity & Attraction: Worchel, S., Lee, J., & Adewole, A. (1975). Effects of supply and demand on ratings of object value. Journal of Personality and Social Psychology, 32(5), 906-914. This study found that the perceived scarcity of a resource influenced participants’ ratings of its value. In the context of dating, this supports the idea that being a “limited edition” and showcasing unique qualities can make one more attractive to potential partners.
  2. Network Effect & Social Circle: Burt, R. S. (2004). Structural holes and good ideas. American Journal of Sociology, 110(2), 349-399. This research highlights the importance of having diverse social networks in generating good ideas and achieving success. In the dating world, having a broad social circle can not only increase the opportunities to meet potential romantic interests but also make one more attractive by showcasing their social skills and ability to form meaningful relationships.
  3. Signaling & Communication: Kniffin, K. M., & Wilson, D. S. (2004). The effect of nonphysical traits on the perception of physical attractiveness: three naturalistic studies. Evolution and Human Behavior, 25(2), 88-101. This study demonstrates that nonphysical traits, such as confidence, humor, and intelligence, can significantly influence the perception of physical attractiveness. In terms of signaling, this research supports the idea that clear communication of one’s intentions, goals, and personal qualities can enhance attractiveness in the eyes of potential partners.


Written by Gary Gunn

Gary Gunn is a trained coach, accredited therapist and best selling author. He offers proven, evidence-based dating advice for single men.

He has hosted over 1,000 in-person dating confidence courses across the UK and Europe, as well as over 1,500 online courses.

As the head coach at Social Attraction, he leads the team and oversees the training and courses provided, helping countless men transform their dating lives.
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